Carl Pei’s Nothing acquires Essential smartphone brand


OnePlus co-founder Carl Pei’s latest startup company, Nothing, has acquired the now-defunct Essential brand.

9to5Google found filings with the UK’s Intellectual Property Office, citing the acquisition. According to this, former Essential CEO Andy Rubin transferred ownership of the brand’s assets, including its trademarks and logos, to Pei’s Nothing Technologies Limited.

Rubin, the creator of Android, started Essential after he left Google. The brand launched only one smartphone, the Essential PH1, which saw poor sales performance. Prior to shutting its doors, the smartphone company planned to launch two more phones and an ambitious smart home platform.

It’s not known yet why Nothing made this move, especially since Rubin faced public sexual harassment allegations contributing to the closure of his company. But this acquisition points to plans to add smartphones to Nothing’s slate of smart devices.

Read more: OnePlus co-founder Carl Pei intros new tech brand ‘Nothing’


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