Admit it: Ever since BTS dropped their new single “Permission to Dance” on July 9, you’ve been finding yourself singing, twisting, finger walking to its perky melody all day long. Well, there’s no better time to give your all-out support for the boys and their hit single, ARMY!
BTS is inviting the world to dance along with them to their new track, “Permission to Dance,” in the first-ever worldwide dance challenge on YouTube Shorts.
Starting this Friday, July 23, anyone from across the globe can create a 15-second YouTube Short right from the YouTube mobile app, replicating the core dance moves from the “Permission to Dance” music video. The dance moves for this challenge are the international hand signs that the septet is seen doing in the music video, bearing the meaning “peace,” “dance” and “joy”.
As the “Permission to Dance” lyrics encourages you to move to the rhythm of your heartbeat, BTS is bringing the world together again with this special dance and inviting people to add their own style to their YouTube Shorts creations.
What’s more, BTS will be featuring some of their favorite Shorts in a compilation video. So make sure that your boys will see your YouTube Shorts by including the hashtags #PermissiontoDance and #Shorts on your caption.
“‘Permission to Dance’ is a song that will get everyone’s heart pumping and dancing again. We also prepared the Permission to Dance Challenge with YouTube Shorts so please stay tuned for more,” teased BTS during the announcement of this new project.
Shin Young Jae, President of BIGHIT MUSIC, added, “Just as ‘Permission to Dance’ sends the message that you don’t have to ask anyone for permission to dance, we hope that we can bring people all over the world together to dance along with us—free of any limits or constraint. We are very excited to watch this challenge come to life on YouTube Shorts and can’t wait to see what you all create.”
BTS’ “Permission to Dance” video has earned nearly 170 million views on YouTube to date. The video’s debut landed the record-breaking group their fifth slot on YouTube’s top 10 and all-time biggest 24-hour music debut list. The band now owns 50 percent of the spots, including #1 for “Butter” and #2 for “Dynamite.”
“Butter” also owns the record for the biggest music video premiere of all time, with 3.9 million peak concurrents, and held the top slot on YouTube’s Global Top Songs chart for seven straight weeks.
With 54 million subscribers on its official artist channel, BTS is the third most-subscribed artist on YouTube. The group is amongst the top 5 most-viewed artists on YouTube so far this year, with over ten billion views in the past twelve months.
For more dance challenge inspiration, get a closer look at the BTS’ latest “Permission to Dance” YouTube Shorts below.