The Business Software Alliance (BSA), an advocate for the global software industry, is waging a war against unlicensed software in key marketing in Southeast Asia, including the Philippines.
In a virtual media briefing, BSA said that they’re launching a campaign calling on engineering and design firms to commit to using only licensed software in the development of roads, bridges, ports, and communications infrastructure planned for the years ahead as governments seek strategies to boost national competitiveness.
The campaign is a continuation of BSA’s Legalize and Protect initiative launched in 2019. The campaign has helped businesses across Southeast Asia to install licensed, cyber-secure software on nearly 1 million PCs.
BSA estimates that there are still more than 100,000 design and engineering companies using unlicensed software in Southeast Asia.
Nearly every week in Southeast Asia, a private sector engineering, architecture, or design firm is fined and penalized for using unlicensed software. As such, the BSA campaign is designed to inform business leaders about the risks of unlicensed software and the benefits of using legal design software.
Working with software company Autodesk, Inc., BSA plans to conduct outreach to 20,000 engineering and design firms across the region, including the Philippines, Indonesia, Malaysia, and Thailand. While the firms are primarily engineering and design firms, there are also other companies on the list, including manufacturing companies and animation studios.
The BSA outreach will include free consultations and advisory services on conducting audits for private sector enterprises that seek counsel on the software licensing process.
BSA is also planning to collaborate with government agencies across the region to support the campaign and further encourage the private sector to exclusively use licensed software.
“It’s clear that Southeast Asia’s leading engineers and designers want to use fully licensed design software because it makes them more productive and keeps their PCs secure from attack,” said Tarun Sawney, Senior Director, BSA. “The challenge is that not enough business leaders at these firms are willing to make the necessary investment.”