Bose Professional, Versatech forge partnership in PH

Bose Versatech

Bose Professional, the company’s professional and enterprise sound solutions arm, has tapped Versatech International Inc. as the official distributor in the Philippines.

Versatech is an ICT solutions-based distribution and marketing company. It has long-standing partnerships with renowned tech brands around the world. Moreover, this newly-forged collaboration completes the company’s audio video distribution portfolio.

“The Philippines market has for many years, been strategically important for Bose Professional. When considering the very impressive and consistent year on year GDP growth of over 6% per annum, our strategy is to grow our business rapidly by significantly expanding our local customer base,” shared Christian Liebenberg of Bose Professional. “In order to achieve our ambitious goals, we have recently appointed Versatech as our official Distribution partner in the Philippines to support us through this growth journey.”

This 2019, the total demand for loudspeakers in the country is estimated at 163,200 units, forecasting a 20% average yearly growth. The distribution company aims to leverage the market and tap into the region’s thriving AV segment representing Bose’s products.

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