ASICS collabs with fashion designer Kiko Kostadinov for new Sportstyle line

Bulgarian fashion designer Kiko Kostadinov first teamed up with ASICS in the spring of 2018, birthing the GEL-BURZ 1—the first designer-led collaboration in the 70-year history of ASICS. Now, the two are coming together once more for a new line of shoes within the ASICS Sportstyle range. The first of the line, the UB1-S GEL-Kayano 14, will launch in November.

To date, the partnership has created ten models, each silhouette with its own visual identity and language. And all of these make use of the brand’s tech like FLYTEFOAM and GUIDANCE LINE.

With this latest multi-year partnership, Kostandinov will be curating multiple styles within ASICS Sportstyle in both men’s and women’s collection (led by Laura and Deanna Fanning). This project will develop and explore new silhouettes, material, and color. It will also merge the fashion-forward Kostadinov style with the DNA of the shoe collection, operating at the intersect of style and performance wear.

Launching in November, the UB1-S GEL-Kayano 14 shows off a modern take on the old school GEL model. The shoes will come in two colorways: one with more neutral colors and the other with a retro vibe thanks to the touch of hot pink.

Stay tuned to ASICS’ Facebook page for updates.

Read more: Lace up your running shoes for ASICS’ virtual Global Running Day


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