Are you the next face of Sony Mobile?

The search is on for the next Xperia ambassador–and it could be you! Sony’s new campaign–The Search for The Next Global Exemplar–aims to look for the Sony superfan who holds the qualities of the Xperia brand in the highest regard. The Global Exemplar should be passionate about Xperia and the qualities of the brand. At the end of the search, Sony will choose one winner from each participating country to be the face of Sony Mobile and the regional winners will get a photoshoot package in Manila. The Philippine winner will get an additional Sony Home Entertainment package of a 50-inch BRAVIA TV and Soundbar worth P76,000. To join, fans should choose one of the seven Xperia features they think they embody most. They need to show this by uploading a recent photo of themselves to the Sony Mobile Campaign microsite, Fans should provide the photo with a caption of less than 25 words to explain the Xperia quality they exemplify and why. Here are the seven features of Xperia from which fans can choose from:

  • 2-day battery life
  • Waterproofing
  • PS4 Remote Play Capabilities
  • High-quality camera even in low-light conditions
  • Digital Noise Canceling
  • Connectivity with accessories: SmartWear
  • High-resolution audio

You can submit your entries until June 14. The new face of Xperia will be featured on promotional materials (0nline and PR) and Sony’s official social media accounts for the world to see. Below are the Global Exemplar mechanics and judging criteria: Only one entry permitted per person. Judging is a two-stage process:

  • For the preliminary stage, entries will be judged based on the literary and creative merit of their answer. Judges will determine the top number of entries from each participating country based on the said criteria.
  • For the second round, the selected entries in the first stage will be judged based on their photos and social media stats combined. Furthermore, each of these entries will be judged based on how influential they are on social media, and how their entries align with the Sony brand.
  • In the event of an invalid or ineligible entry, the judges will select the next qualified winner.

For updates, check Sony’s Facebook (, Twitter (, and Instagram ( uploading photos, use the official hashtags, #ICan and #EverydayExtraordinary.    


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