AC Motors, the automotive arm of Ayala Corporation, has announced that it has plans to launch six new models in 2021.
“As a show of our confidence and commitment to the industry, our distributor brands are working on at launching at least six models (in 2021). We are also planning to open six company-owned showrooms across our five auto brands in addition to franchised appointments,” said AC Motors automotive group president Antonio “Toti” Zara III.
Ayala has five automotive brands under its belt: Honda, Isuzu, Volkswagen, Kia, and Maxus. AC Motors owns the exclusive distributorships of the last three.
While the company has yet to reveal the models making their way over to our market, we’re guessing one of them is the Maxus D60, which has been teased late last year.
Zara also stressed that AC Motors would “work towards achieving at least a 10% share in the automotive market by 2025” despite the setback of the 2020 pandemic.
“We acknowledge that the local market still needs to recover from the devastating effects of an ongoing pandemic. But history has shown the resilience of our automotive market, time and again, through all manner of crises—and we are confident that this time will be no different,” Zara said.
Last year, during the strictest of the series of community quarantines enforced by the government in order to stem the spread of Covid-19, AC Motors’ companies applied fundamental changes and innovations to adapt to the new normal of business and service operations. Such changes included the thorough digitalization of its practices, and the launch of its “one-stop-shop” AC Motors website.